A public commitment

Our pledge

Every number on RateHerald comes with its source. And we never use the tricks that make comparison sites easy to distrust.

RateHerald never

10 things we won't do
  1. let payment set a rank, a "best" label, a shortlist or a match.The code that ranks can't see commission data.
  2. call pay-influenced results objective, or present part of the market as all of it.
  3. show countdown timers, false scarcity or invented activity.
  4. claim "pre-approved" or show approval odds we can't back up.
  5. headline an "up to" figure without its conditions beside it.
  6. give fees, penalty APRs, the rate after an intro period, intro end dates or "as of" dates less size, contrast or closeness than the headline number.
  7. fake, buy, filter or selectively ask for reviews.
  8. put a tool behind an email, phone number or Social Security number.
  9. shame you for saying no, preselect your consent, or make opting out harder than opting in.
  10. share your information without your express consent.

RateHerald always

  1. sorts by a measure of value to you that it names on the page;
  2. shows where every figure comes from, and when we last checked it;Editorial standards
  3. corrects mistakes in public, on our corrections page.Corrections

How we make money

Only through labelled links.

  • Referral links, labelled beside them
  • There are no ads
  • Nobody pays to be listed

What could change

  • Banks and card issuers may also pay us a fee through affiliate programs when someone applies. Those links will be labelled the same way.
  • We may license our data to other companies: the data you see here, with the same sources.

What never will

  • A payment never changes which products we show, how we sort them, or what we say about them.
  • Nobody can buy a place on a list, a label or a mention.
  • A product with a paying link keeps the same figures and the same place on every list. Its page adds only the bonus our link carries, from the bank’s own page, when it pays you more.
How we make money, in full

The standards behind it

Editorial standards
  • Accuracy

    Every figure comes from a document we name, and we keep the sentence it came from.

  • Software and people

    Software reads the figures; ones that don't match their source go to a person first.

  • Guides

    None is published until a named reviewer has checked every claim against its sources.

  • Independence

    No company can pay to change what we show or how we sort it. Some links are our refer-a-friend links and may earn us a referral bonus; each says so beside it.

Found something on RateHerald that breaks this pledge?

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